Case Histories

RESULTS

After Karmen's initial consultation with Baer Performance Marketing, the benefits of allowing an experienced marketing consultant handle the marketing, advertising, and public relations aspects of her business became evident. Because of BPM's industry expertise, she was able to make her spending dollars go farther. Karmen started using BPM for a short radio campaign in the beginning and after great results, brought BPM on to do all monthly marketing. Through value added portions of media, Anytime Fitness' branding campaigns provide her the awareness in the marketplace she was always aiming for. BPM was also the catalyst and driving force behind Karmen's clubs' involvement in social media. After customizing the pages and developing the initial community for the Northeast Wisconsin clubs, the club managers of Anytime Fitness truly embraced the social media marketing strategy BPM put in place. And through their consistent Facebook presence and engaging content, they were able to humanize the Anytime Fitness brand and connect with their club members outside of the club. The social media marketing strategy provided a focus allowing for further development of one of the key aspects of the Anytime Fitness brand: Community.

"Being the owner of several different locations, I always struggled with a comprehensive marketing plan for my business. When dealing with media, it was great to have someone in my corner, knowing what audience to target, and how to achieve that with local media in many different forms. Not only that, but BPM frees up my time to concentrate on what I should be doing - running my business." Karmen Nenahlo, Club Owner of Anytime Fitness facilities throughout Wisconsin & Michigan

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Sun Seekers was cautious at first when they starting meeting with BPM, but Aaron assured the company that what he knew about media marketing would only benefit them. SunSeekers was able to save money on their marketing budget by cutting their unproductive expenses. In turn, they were able to spend dollars in places they knew their marketing worked. Due to Aaron's solid relationships and industry knowledge, they have been a part of many successful promotions and strategic campaigns. BPM also helped SunSeekers with their public relations efforts. Due to the out of the box thinking from the BPM team, SunSeekers was able to create solid cross marketing relationships with local businesses and various events throughout the area. Finally, through the integration of social media marketing and SMS texting, BPM helped SunSeekers tap into the young, vibrant community of tanners and receive invaluable feedback and spot-on ideas for new promotions. Not every company can create a community like SunSeekers did; but then again, SunSeekers never expected its Facebook Page and Text Club to be such a runaway success. The results were more than a pleasant surprise. The Facebook Page will soon welcome its 5,100th member and SunSeekers' Text Club has grown to include more than 2,100 contacts. SunSeekers' success demonstrates why social media, specifically Facebook, should be thought of as much more than websites for keeping in touch with friends.

I frequently hear from people, "You are everywhere! I hear you all the time on the radio! We see you all the time on TV- that must have cost you a fortune! I always tell them – it used to! We thought that we knew everything there was to know about media marketing. We were wrong! The only thing we found we knew about media marketing was how to sign a contract. Aaron works hard at what he does and he gets us results! Aaron and the BPM team ensure that all our marketing efforts are in-sync with our brand and is tied in with all our comprehensive marketing efforts. Our radio has the same verbiage as our Facebook which looks the same as our direct mail pieces and so on. BPM has the expertise and time to execute all of this for us which is one thing that I did not even take into account when we began our relationship with Aaron and the BPM team. We didn't realize exactly how much time this relationship would save us. We would spend anywhere from 4 to 8 hours per week dealing with media marketing, meeting with reps, looking over proposals, and reading emails, and that was on a slow week. Now my time that I am saving can be spent by continuing to build our business and focus on day to day operations. The most important thing I learned quickly from our partnership with BPM was if you're not an expert at something, find someone who is! You will save money, time and that occasional headache!" – Scott Nichols, General Manager of Sun Seekers

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Through countless hours of industry research and brainstorming, BPM created the "Calming Cure" brand. Krueger trusted Baer Performance Marketing to develop her business' name, logo, color scheme, messaging, social media presence, and website. BPM also helped Kayla make connections with other relevant area businesses to implement cross marketing strategies. Now that the Calming Cure brand is established we are working together with her to grow the business.

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Baer Performance Marketing helped ARS tighten up their brand. This included the development of a new logo, tagline, website, sales material, as well as executing cross promotional relationships with area businesses. BPM encouraged Tom, the owner of ARS, to make the bold decision to invest in brand development and consistent advertising while his competitors retreated from the public eye during the unstable economy. ARS' took a risk and found that it paid off in a big way. By investing the necessary resources to market his business, Tom was able to communicate that his business was established and the primary roofing company in Northeastern Wisconsin. Advanced Roofing Specialist's name has been consistently in the public's eye -- from radio to the local arena football games and affiliated with marketing partners throughout the area. The strategic plan BPM developed and is executing continuously is translating into Advanced Roofing Specialists top-of-the-mind awareness within the community. Through this awareness ARS is getting the opportunity to bid on jobs more consistently.

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LLI approached Baer Performance Marketing requiring the development of a website. Along with this, BPM built their brand identity from the ground up. The new messaging reflected the integrity of the Lakeland name and created a consistent look and feel throughout their marketing materials. BPM helped in the development of a logo, marketing strategy and trade show display. BPM also spearheaded LLI's social, online, and traditional media presence. The successful launch of the LLI brand has developed into an ongoing relationship as LLI continues to rely on BPM for strategic advice.

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Baer Performance Marketing helped Lakeland Lawn Care develop their brand messaging, logo, and social media presence. BPM also helped develop a cross promotional relationship with area realtors, as well as successful radio promotions. For example, a radio promotion that was created with WTAQ that included a testimonial from a well-known radio personality. After describing his experience with LLC, he directed listeners to the LLC Facebook page and encouraged them to "like" the page. Those who liked the page were then chosen at random for a week to win significant giveaways from LLC. BPM also created a social media contest for Lakeland Lawn Care that allowed others to vote on which local charity received donated items, as well as a contest that allowed participants to send in a picture of their lawn with why their lawn needed a LLC makeover. By having a social media presence, we were able to use the platform to create various word-of-mouth campaigns for Lakeland Lawn Care. BPM continuously creates FB ads for LLC to promote awareness of LLC's services and specials they are running and then targets them directly to LLC's market.

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Through extensive market research, Baer Performance Marketing was able to retrieve valuable information and provide BAAM with recommendations. With BPM's services, BAAM was able to make effective branding decisions which included logo and website development. BPM also helped Nowak with developing effective correspondence with relevant decisions makers, as well as a referral program targeting existing clients. In taking the time to research customers and analyze the information, BAAM saved both time and resources and avoided a potentially costly marketing mistake or miscommunication.

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After researching and understanding shopping centers, the Middleton area and their target audience, BPM developed a social media strategy that would bring more people to the GS FB page to learn more about GS and the shops and restaurants located on the grounds. First, BPM developed a status update plan so that users would continuously see content coming across their Newsfeeds from Greenway Station, whether about GS or one of locations within GS. Next, BPM worked to get them connected to GS. We created additional FB pages that would allow users to learn more about gift cards and the VIP program, even drawing them to the website for additional information on events and sales. Furthermore, BPM made it so each user receives a personal invite through FB to each event. After creating each piece to interact with users, BPM created several giveaways with FB ads to draw people within their geographical area not only to the location, but to the page as well. With that, we were able to grow the fan base for GS so more people were updated on GS' events on a day-to-day basis. Through this process we have built a great base of core users that follow GS, interact with poll questions and share GS' content with their friends and family.

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Our research determined that the route Compirion was going to pursue would have been more detrimental to the sales process than beneficial. From the findings of BPM, Compirion was able to retool their sales approach and collateral. We also determined Compirion needed to freshen up their brand. The company has currently taken on a rebranding initiative and is in the process of creating a new and improved logo, look, and feel. The Compirion brand is well on its way to mirroring the performance and reputation of Spence and the rest of the Compirion team.

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