Tag Archives: website

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   Relationships in business mean everything, and today, technology can further build and strengthen those relationships. Consumers are placing an increasing amount of trust in what they read online. First impressions are being made through profile pictures and social media advertising, and after a quick peek […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Local business owners we speak with often grapple with the same challenges. They want to increase sales in a cost-effective way. They don’t want to throw good money after bad (many have experienced several past marketing failures). They want to be […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing We all know of Yelp as the app or website we use when we want to eat out or order in. We love those stars. 5 stars? We’re out the door. 2 stars? There must be something rotten in Denmark. Like […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Most small businesses do not have large marketing budgets. Some don’t have any marketing budget. Either they don’t have the money or see no need to market. Either way, they’re wrong. If you don’t have the money or see no need […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Marketing is any action a business takes to sell or promote a product or service. This seems simple. It’s not. There are an infinite number of ways to sell a hammer, much less a product or service with several features. […]

“The war for talent is over, and the talent won.” Over the last twenty years, there has been a much anticipated shift in power between job recruiters and candidates. In many job markets, candidates can afford to be picky. They come into interviews prepared with a list of must-have benefits and often have identified a […]

In today’s tech-driven marketing world, it’s important to conduct regular performance check-ups on your business’ website.   Why are website check-ups critical? Being listed at the top of organic search results will increase web traffic and enhance the results of your business’ comprehensive marketing strategy. However, those coveted slots are difficult to obtain. Through Baer Performance […]

Blog Post By: Sarah Schrader, BPM Social Media & Creative Specialist   The shelf life of a social media post can last from a day to only a few minutes. The latter is especially true of Twitter! It makes sense why they were the first social network to make use of hashtags.   A hashtag […]

The world of marketing is ever-evolving.  From year to year, techniques and strategies change like the direction of the wind.  What is even scarier?  Some techniques change by the day!  Baer Performance Marketing (BPM) continues to grow and learn the newest techniques that are available to our clients.  These not-so-new “digital” ways were once unchartered […]