Tag Archives: unique selling proposition

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   Your unique selling proposition Do you know right off the top of your head what makes your company special? What it is that you do better or different than your competitors? If you’re not sure, I recommend that you find out what it is and […]

The development of a marketing strategy is critical to the success of any business regardless of size. Similar to a business plan, a marketing strategy will help you focus your efforts and determine where and how to spend your budget. The process involves looking at your business’ strengths, weaknesses, competitive advantages, and target market. A […]