Tag Archives: TV

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Celebrities are plastered all over TV, social media, magazines, and any other place you’d find an ad. But do those endorsements truly lead to an increase in sales of a product? In short, yes, but there can be some drawbacks that you may want to […]

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Automatic Content Recognition, or ACR, is a relatively new technology that could have major implications on advertising as we know it. Its identification and analysis of ad information allows advertisers to provide a more interactive and consumer-focused experience for viewers. Here is a quick rundown […]