Tag Archives: social media platforms

Online advertising has grown considerably in the past couple of years. If your business is not allocating any budget online, odds are you are feeling the pinch. With all of the options for advertising online, such as Google AdWords and all of the other social media platforms, Facebook might be the easiest to use if […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Many manufacturers believe spending valuable time and money on the digital aspects of marketing (websites and social media, to name a few) is a waste of time. Most are wrong, but it’s complicated. All businesses, regardless of industry, must identify […]

Social media networks continue to thrive in today’s world.  Whether used as a medium to get updates on friends and world events or for businesses to advertise to those users, social media has introduced some great changes in 2016.  To stay ahead of the curve, consider incorporating these new tools to your business’ online marketing strategy:    1.       […]

As marketers, we get asked all the time by business owners, “What strategies should we be using to maximize our online visibility?”  While there are a plethora of mediums to increase your visibility online, none are as widely used as social media.  Social media, when implemented correctly, can have a huge impact on driving your […]

Do you ever open up Facebook and think, “Okay, what’s different today?” We bet you have. It is hard not to when these social media platforms are constantly making updates to how things function. While it may confuse us at times, the changes are intended to make the platforms easier for us to use or […]

Blog Post By: Airi Hosaka, Baer Performance Marketing Intern   While Facebook has basically dominated the social media landscape for the last 10 years, every month we see new, emerging platforms—many fail, some are gobbled up by the bigger players, and a small handful find standalone success. It’s important to pay attention to all of […]

There are many factors that go into selecting what social media platforms make the most sense for your brand. First, the brand needs to be clearly defined. Your brand has to maintain a consistent message from your website to social media, the transition should seem natural. The brand look and feel, personality and other elements […]