Tag Archives: social media marketing

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Too many companies think of LinkedIn as a necessary evil, another social media site where their presence is required to succeed in the race for revenue. They aren’t wrong, but they are missing the bigger picture. For all its faults, LinkedIn […]

Jennings expands BPM’s ability to service more clients through business development and project management De Pere, WI – Baer Performance Marketing (BPM), a Fox Valley marketing agency, has announced the appointment of Ian Jennings to the position of Director of Strategic Partnerships. Jennings will spearhead marketing and business initiatives for BPM and its clients. These […]

Are Facebook contests or sweepstakes a facet of your business’ social media marketing strategy? Gaining new Fans, increasing your posts’ reach, and generating new leads and sales are some of the many benefits your organization can reap from running contests and giveaways through social media. And with the decreased reach many businesses have seen through […]

Baer Performance Marketing recently unveiled a completely redesigned website for B&B Products, Inc., a leading production machining company. Located in Franksville, WI, B&B Products specializes in tight-tolerance parts and superior micro-inch finishes. They combine a complete CNC precision machine shop with a breadth of engineering knowledge to provide innovative solutions to businesses in a variety […]

At the end of 2015, ‘emoji’ was chosen as Oxford Dictionaries’ ‘Word of the Year.’ Grammar fanatics were very vocal with their disgust while social media addicts were thrilled, and many others were just shocked. So, what is the significance of ‘emoji’ being chosen as the ‘Word of the Year?” Well, before we begin explaining […]

Bill Gates once said, “Content is king,” and over the years, content has only become increasingly important to marketing. From your website to your eblasts and Facebook account—your brand needs to offer engaging, professionally-written content to stand out in a sea of competition. So, how exactly does content marketing benefit your business? It will increase […]

If you have ever browsed Facebook, Twitter, Instagram, or other social media websites, odds are you have seen a hashtag. But what exactly is a hashtag? The hashtag symbol, called a hash or pound sign (#), used before words or phrases, turns those words into a searchable link. The hashtag has been around for many […]