Tag Archives: selling

On the surface, writing product descriptions sounds like a simple enough task. However, even the most seasoned copywriter can fall prey to a common mistake: writing a description that only describes a product. Product descriptions are to be thought of as a sales tool. Customers need to know why they should buy the product. A […]

Do you know who you are? Strange rhetorical question, right?  But as a business owner, can you legitimately answer this question?  What is your business known for, and what do you do different and better than your competition?  I’ve worked with hundreds of businesses in a wide variety of industries, and it’s amazing how many […]