Tag Archives: search engines

  An effective SEO strategy focuses not on the number of visitors but on attracting the right type of people to your website. Keywords play an important role in getting this job done. Keywords are words and phrases people enter into search engines, like Google, to find the products, services and information they’re looking for. […]

Blog post by: Kali Kraft, Baer Performance Marketing Intern   Blogging is a relatively easy and inexpensive way to boost business and enhance your marketing efforts. Despite the variety of newer online content formats, blogging remains a valuable tool for engaging with customers and building brand awareness. Here are 3 reasons why starting a blog […]

On the surface, writing product descriptions sounds like a simple enough task. However, even the most seasoned copywriter can fall prey to a common mistake: writing a description that only describes a product. Product descriptions are to be thought of as a sales tool. Customers need to know why they should buy the product. A […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Many manufacturers believe spending valuable time and money on the digital aspects of marketing (websites and social media, to name a few) is a waste of time. Most are wrong, but it’s complicated. All businesses, regardless of industry, must identify […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Marketing is any action a business takes to sell or promote a product or service. This seems simple. It’s not. There are an infinite number of ways to sell a hammer, much less a product or service with several features. […]