Tag Archives: research

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Understanding your target audience is a necessary step in implementing any marketing strategy. If you want your message to resonate with consumers, it needs to be targeted towards their preferences. Knowing your audience helps you to understand what kinds of things they want out of […]

On the surface, writing product descriptions sounds like a simple enough task. However, even the most seasoned copywriter can fall prey to a common mistake: writing a description that only describes a product. Product descriptions are to be thought of as a sales tool. Customers need to know why they should buy the product. A […]

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   Your unique selling proposition Do you know right off the top of your head what makes your company special? What it is that you do better or different than your competitors? If you’re not sure, I recommend that you find out what it is and […]

“The war for talent is over, and the talent won.” Over the last twenty years, there has been a much anticipated shift in power between job recruiters and candidates. In many job markets, candidates can afford to be picky. They come into interviews prepared with a list of must-have benefits and often have identified a […]

Jennings expands BPM’s ability to service more clients through business development and project management De Pere, WI – Baer Performance Marketing (BPM), a Fox Valley marketing agency, has announced the appointment of Ian Jennings to the position of Director of Strategic Partnerships. Jennings will spearhead marketing and business initiatives for BPM and its clients. These […]

Here’s a blog post from Steven Vanevenhoven, a very hardworking summer intern at Baer Performance Marketing. I started my college career in Marketing at UW Oshkosh a short three years ago.  Naturally, I was excited for so many new opportunities like gaining a professional experience in marketing via an internship.  Sometimes there is a negative […]