Tag Archives: pepsi

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Celebrities are plastered all over TV, social media, magazines, and any other place you’d find an ad. But do those endorsements truly lead to an increase in sales of a product? In short, yes, but there can be some drawbacks that you may want to […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   “If it doesn’t sell, it isn’t creative,” or so said David Ogilvy, the father of modern advertising. What he meant was simple. Marketing and advertising exist to sell, period. Creativity is great. Anything can be designed to look or function […]