Tag Archives: Nike

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Celebrities are plastered all over TV, social media, magazines, and any other place you’d find an ad. But do those endorsements truly lead to an increase in sales of a product? In short, yes, but there can be some drawbacks that you may want to […]

  Professional tennis player and global brand ambassador Maria Sharapova served up a valuable lesson in crisis management this spring—a lesson any celebrity or business owner can benefit from. When Sharapova was confronted about a failed anti-doping test at the Australian Open, it can be assumed she hired a professional crisis communication team, which was, no doubt, […]