Tag Archives: marketing

Blog post by: Kali Kraft, Baer Performance Marketing Intern   Blogging is a relatively easy and inexpensive way to boost business and enhance your marketing efforts. Despite the variety of newer online content formats, blogging remains a valuable tool for engaging with customers and building brand awareness. Here are 3 reasons why starting a blog […]

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Understanding your target audience is a necessary step in implementing any marketing strategy. If you want your message to resonate with consumers, it needs to be targeted towards their preferences. Knowing your audience helps you to understand what kinds of things they want out of […]

Like many fields in today’s workplace, marketing is collaborative. If you’re employed by an agency, you will likely find yourself working very closely with colleagues. This provides an excellent opportunity to learn from others while expanding your skill set, but it’s possible you’ll hit a few bumps in the road. Differences in personality and the […]

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   Relationships in business mean everything, and today, technology can further build and strengthen those relationships. Consumers are placing an increasing amount of trust in what they read online. First impressions are being made through profile pictures and social media advertising, and after a quick peek […]

Baer Performance Marketing is a marketing firm representing national, regional, and local businesses. Our company offers a diverse and fast-paced environment for expanding professional skills and career development. Position Description: The marketing internship is a temporary position intended to provide undergraduate and graduate students an opportunity for professional development in the rapidly-evolving marketing industry. Interns […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Your business is imaginary, and your products and services probably solve an imaginary problem. No matter where you work or what you do in business, your position and the company exist to solve a problem. If the company makes cheese, it […]

Inbound marketing is all the rage right now. It’s hard to talk marketing or business growth without the term coming up. But what is it? Is it new? Is it possible for small or medium sized businesses to do it? How hard is it? Is it affordable? Moreover, will you ever understand it? No. Yes. […]

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   Your unique selling proposition Do you know right off the top of your head what makes your company special? What it is that you do better or different than your competitors? If you’re not sure, I recommend that you find out what it is and […]