Tag Archives: marketing plan

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   In business, you have a product or a service, and your goal is to differentiate yourself from competitors in your market. If your market is crowded, and you, as a business, are repeating the same selling points as your competitors, your business will get lost […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing In small business and especially in small cities, acquiring customers can quickly become a zero-sum game. You’re competing for a finite and stable number of quality customers with several similarly situated companies nearby. To the average prospective customer, your product or […]