Tag Archives: marketing agency

Inbound marketing is all the rage right now. It’s hard to talk marketing or business growth without the term coming up. But what is it? Is it new? Is it possible for small or medium sized businesses to do it? How hard is it? Is it affordable? Moreover, will you ever understand it? No. Yes. […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Most small businesses do not have large marketing budgets. Some don’t have any marketing budget. Either they don’t have the money or see no need to market. Either way, they’re wrong. If you don’t have the money or see no need […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Marketing is any action a business takes to sell or promote a product or service. This seems simple. It’s not. There are an infinite number of ways to sell a hammer, much less a product or service with several features. […]

  Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Choosing the right marketing agency can be a career defining (or destroying) move for any business owner or executive. Things like SEO, content marketing, social media management and media buying all seem daunting to the manager who has a million other things on his or her plate. […]

Post written by: Alisa Simons   As a junior in college, my days spent at tailgates, libraries, and dorm rooms will soon be coming to a close. At this point, I can no longer put off seeing what the real world is like. It’s time to take my first step to adulthood, an internship. This […]

The development of a marketing strategy is critical to the success of any business regardless of size. Similar to a business plan, a marketing strategy will help you focus your efforts and determine where and how to spend your budget. The process involves looking at your business’ strengths, weaknesses, competitive advantages, and target market. A […]