Tag Archives: linkedin

Blog post by: Kali Kraft, Baer Performance Marketing Intern   As the holiday season approaches, people are searching high and low for the perfect gifts, and that includes scrolling through Instagram. Make sure your products are in the mix by optimizing your company’s Instagram page with these few quick tips. Cross promote your social media […]

Analyzing marketing and communication from an external perspective is a priority for most businesses. However, it’s just as important to evaluate, practice, and encourage effective internal communication. This is because employees are your most loyal brand advocates! Work is oftentimes filled with tension, complex relationships, and office politics. One way to make the workday less stressful […]

As marketers, we get asked all the time by business owners, “What strategies should we be using to maximize our online visibility?”  While there are a plethora of mediums to increase your visibility online, none are as widely used as social media.  Social media, when implemented correctly, can have a huge impact on driving your […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Too many companies think of LinkedIn as a necessary evil, another social media site where their presence is required to succeed in the race for revenue. They aren’t wrong, but they are missing the bigger picture. For all its faults, LinkedIn […]

Facebook, Instagram, Snapchat and other social media networks have forever changed the way we share information. However, the roots of social media behavior can be traced back to an activity most learn at a very young age: show and tell. To effectively harness the power of these mediums, social media managers need to go beyond just sharing […]

Blog Post By: Airi Hosaka, Baer Performance Marketing Intern   While Facebook has basically dominated the social media landscape for the last 10 years, every month we see new, emerging platforms—many fail, some are gobbled up by the bigger players, and a small handful find standalone success. It’s important to pay attention to all of […]