Tag Archives: linkedin

As marketers, we get asked all the time by business owners, “What strategies should we be using to maximize our online visibility?”  While there are a plethora of mediums to increase your visibility online, none are as widely used as social media.  Social media, when implemented correctly, can have a huge impact on driving your […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Too many companies think of LinkedIn as a necessary evil, another social media site where their presence is required to succeed in the race for revenue. They aren’t wrong, but they are missing the bigger picture. For all its faults, LinkedIn […]

Facebook, Instagram, Snapchat and other social media networks have forever changed the way we share information. However, the roots of social media behavior can be traced back to an activity most learn at a very young age: show and tell. To effectively harness the power of these mediums, social media managers need to go beyond just sharing […]

Blog Post By: Airi Hosaka, Baer Performance Marketing Intern   While Facebook has basically dominated the social media landscape for the last 10 years, every month we see new, emerging platforms—many fail, some are gobbled up by the bigger players, and a small handful find standalone success. It’s important to pay attention to all of […]

When inquiring about the newest ways to attract customers, businesses always asks about the main social media platforms like Facebook, LinkedIn and Twitter. However, they always forget about one of the biggest social networks there is: YouTube! Ask any marketer and they will tell you a growing trend in marketing is using video within your […]

There are many factors that go into selecting what social media platforms make the most sense for your brand. First, the brand needs to be clearly defined. Your brand has to maintain a consistent message from your website to social media, the transition should seem natural. The brand look and feel, personality and other elements […]