Tag Archives: instagram

As the leader of a not-for-profit organization, you work hard to bring awareness to a cause and improve your community. You’re also likely trying to achieve these goals with a very limited budget and staff. And with success often being determined by a community’s level of commitment to your cause, social media marketing is an […]

“With Instagram Stories, you don’t have to worry about over-posting. Instead, you can share as much as you want throughout the day — with as much creativity as you want.” -Instagram   Every day, your brand has a story to tell. That’s why Instagram created a feature called Stories. A “Story” is a way of sharing […]

As marketers, we get asked all the time by business owners, “What strategies should we be using to maximize our online visibility?”  While there are a plethora of mediums to increase your visibility online, none are as widely used as social media.  Social media, when implemented correctly, can have a huge impact on driving your […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Too many companies think of LinkedIn as a necessary evil, another social media site where their presence is required to succeed in the race for revenue. They aren’t wrong, but they are missing the bigger picture. For all its faults, LinkedIn […]

Do you ever open up Facebook and think, “Okay, what’s different today?” We bet you have. It is hard not to when these social media platforms are constantly making updates to how things function. While it may confuse us at times, the changes are intended to make the platforms easier for us to use or […]

Facebook, Instagram, Snapchat and other social media networks have forever changed the way we share information. However, the roots of social media behavior can be traced back to an activity most learn at a very young age: show and tell. To effectively harness the power of these mediums, social media managers need to go beyond just sharing […]

Blog Post By: Alisa Simons, BPM Marketing and Public Relations Intern   Social media, whether companies like it or not, has taken over the marketing industry. Your company not being on social media can hurt you significantly and give the impression you’re outdated. Facebook and Twitter pages are currently used so companies can interact with […]

At the end of 2015, ‘emoji’ was chosen as Oxford Dictionaries’ ‘Word of the Year.’ Grammar fanatics were very vocal with their disgust while social media addicts were thrilled, and many others were just shocked. So, what is the significance of ‘emoji’ being chosen as the ‘Word of the Year?” Well, before we begin explaining […]