Tag Archives: Google

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Most small businesses do not have large marketing budgets. Some don’t have any marketing budget. Either they don’t have the money or see no need to market. Either way, they’re wrong. If you don’t have the money or see no need […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Too many companies think of LinkedIn as a necessary evil, another social media site where their presence is required to succeed in the race for revenue. They aren’t wrong, but they are missing the bigger picture. For all its faults, LinkedIn […]

In today’s tech-driven marketing world, it’s important to conduct regular performance check-ups on your business’ website.   Why are website check-ups critical? Being listed at the top of organic search results will increase web traffic and enhance the results of your business’ comprehensive marketing strategy. However, those coveted slots are difficult to obtain. Through Baer Performance […]

The world of marketing is ever-evolving.  From year to year, techniques and strategies change like the direction of the wind.  What is even scarier?  Some techniques change by the day!  Baer Performance Marketing (BPM) continues to grow and learn the newest techniques that are available to our clients.  These not-so-new “digital” ways were once unchartered […]

The rumblings are true, Google has done away with advertising in the right column of search results.  Before you call your SEM (Search Engine Marketing) Manager, let us explain what that means for your business when using Google AdWords. Google put this new strategy into effect two weeks ago, and there are some good points […]