Tag Archives: Google searches

On the surface, writing product descriptions sounds like a simple enough task. However, even the most seasoned copywriter can fall prey to a common mistake: writing a description that only describes a product. Product descriptions are to be thought of as a sales tool. Customers need to know why they should buy the product. A […]

Blog Post By: Sarah Schrader, BPM Social Media & Creative Specialist   The shelf life of a social media post can last from a day to only a few minutes. The latter is especially true of Twitter! It makes sense why they were the first social network to make use of hashtags.   A hashtag […]