Who is visiting my website? How do people search for my website? What is the most popular thing on my website?
Have you asked yourself these questions before? Odds are if you have, you are not using any analytic software. Analytic programs such as Google Analytics offer businesses huge benefits in defining their audience. As a bonus, Google Analytics is absolutely FREE! Let’s dive into BPM’s “Top 5 Benefits” list and find out how your business can utilize Google Analytics to optimize the customer experience:
1. Find out how users locate your website. Discover what words customers are using to search for your business. As you continue to use Google Analytics, you will gather even more keywords to add to your SEO efforts. You will also be able to tell where your website is getting referrals. This would include sites like Facebook, LinkedIn, Google+ or even other vendors’ websites, and you can use this information to gauge whether you should be putting more effort into those social mediums.
2. Learn the demographics of your audience. Wouldn’t it be nice to have data focused on your clients’ demographics? Look no further! Google Analytics offers this in a high-level form. You will be able to tell the age, sex and interests of your audience. This will allow you to better target your messages with other forms of media. Here at BPM, we utilize this to help target our Google AdWords campaigns.
3. Identify which pages your visitors click the most. We have had many business owners say, “Well, I put stuff out on the website, but I don’t know if people are looking at it.” You no longer need to have these doubts. Google Analytics can track your visitors movements throughout your site, from how many people viewed your recent blog post to how long they stayed. You will be able to tell how many people enter your website on your homepage, then move to your products page and so on. Google Analytics also tracks which pages visitors exit on.
4. Track Conversions. We might have some of you confused with this one…so, let’s take a step back to define a conversion. A conversion act can be anything in which your business takes a customer and in one click “converts” them into a paying customer. For most B2C sites, this would include a “checkout” button or a “contact us” click. Once your customer performs whichever act you choose to be a trigger, Google Analytics will then consider this a conversion. This type of tracking will help you better define how you target and advertise towards potential customers.
5. Did we mention Google Analytics is FREE!? Sign up for an account today and start tracking your customers’ habits.
Hopefully, we have answered some of your questions about your online campaigns and how to track them. If you still have questions, feel free to contact us. We would be more than happy to help you develop an online strategy that will produce results for your business.
