Tag Archives: facebook

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Facebook video ads are a great way to capture the attention of your target customers. Millions of people will have access to your video on any given day. They might seem easy to create, but social media provides unique challenges, and Facebook video ads are […]

Online advertising has grown considerably in the past couple of years. If your business is not allocating any budget online, odds are you are feeling the pinch. With all of the options for advertising online, such as Google AdWords and all of the other social media platforms, Facebook might be the easiest to use if […]

Blog post by: Drew Rhodes, Baer Performance Marketing Intern What is brand awareness? Investopedia defines it as the “extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Brand awareness is important when launching new products and services, and it drives consumers’ decisions when differentiating […]

As the leader of a not-for-profit organization, you work hard to bring awareness to a cause and improve your community. You’re also likely trying to achieve these goals with a very limited budget and staff. And with success often being determined by a community’s level of commitment to your cause, social media marketing is an […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Your business is imaginary, and your products and services probably solve an imaginary problem. No matter where you work or what you do in business, your position and the company exist to solve a problem. If the company makes cheese, it […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Providing more products and services does not always lead to more success. In fact, it usually hinders growth. To truly occupy a valuable place in consumer psyche, a company must identify what it does well, how it provides the most value […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing We all know of Yelp as the app or website we use when we want to eat out or order in. We love those stars. 5 stars? We’re out the door. 2 stars? There must be something rotten in Denmark. Like […]