Tag Archives: facebook

Blog post by: Drew Rhodes, Baer Performance Marketing Intern What is brand awareness? Investopedia defines it as the “extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Brand awareness is important when launching new products and services, and it drives consumers’ decisions when differentiating […]

As the leader of a not-for-profit organization, you work hard to bring awareness to a cause and improve your community. You’re also likely trying to achieve these goals with a very limited budget and staff. And with success often being determined by a community’s level of commitment to your cause, social media marketing is an […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Your business is imaginary, and your products and services probably solve an imaginary problem. No matter where you work or what you do in business, your position and the company exist to solve a problem. If the company makes cheese, it […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Providing more products and services does not always lead to more success. In fact, it usually hinders growth. To truly occupy a valuable place in consumer psyche, a company must identify what it does well, how it provides the most value […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing We all know of Yelp as the app or website we use when we want to eat out or order in. We love those stars. 5 stars? We’re out the door. 2 stars? There must be something rotten in Denmark. Like […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Most small businesses do not have large marketing budgets. Some don’t have any marketing budget. Either they don’t have the money or see no need to market. Either way, they’re wrong. If you don’t have the money or see no need […]

As an advertising agency, we are often asked, “How can I measure my campaigns to make sure they are working?”  Most clients are used to advertising in traditional media, such as newspaper, radio and television.  Unfortunately, traditional media doesn’t have an effective source of tracking. On the other hand, with today’s digital advertising platforms, there […]

Social media networks continue to thrive in today’s world.  Whether used as a medium to get updates on friends and world events or for businesses to advertise to those users, social media has introduced some great changes in 2016.  To stay ahead of the curve, consider incorporating these new tools to your business’ online marketing strategy:    1.       […]