Tag Archives: facebook

Blog Post by: Kali Kraft, Baer Performance Marketing Intern   With the App Store expected to hit 5 million apps by 2020, there couldn’t be a much larger variety to sift through for the “next best thing.” While it is hard to know when an app is created whether it will be a hit or […]

Blog post by: Sarah Schrader, Baer Performance Marketing’s Social Media & Creative Specialist   If you’ve opened the Facebook Pages app recently, you may have noticed the icons are different. This is one of the many changes that constantly happen on social media. This week, we are sharing a few of the changes that have […]

Blog post by: Kali Kraft, Baer Performance Marketing Intern   As the holiday season approaches, people are searching high and low for the perfect gifts, and that includes scrolling through Instagram. Make sure your products are in the mix by optimizing your company’s Instagram page with these few quick tips. Cross promote your social media […]

Analyzing marketing and communication from an external perspective is a priority for most businesses. However, it’s just as important to evaluate, practice, and encourage effective internal communication. This is because employees are your most loyal brand advocates! Work is oftentimes filled with tension, complex relationships, and office politics. One way to make the workday less stressful […]

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Facebook video ads are a great way to capture the attention of your target customers. Millions of people will have access to your video on any given day. They might seem easy to create, but social media provides unique challenges, and Facebook video ads are […]

Online advertising has grown considerably in the past couple of years. If your business is not allocating any budget online, odds are you are feeling the pinch. With all of the options for advertising online, such as Google AdWords and all of the other social media platforms, Facebook might be the easiest to use if […]

Blog post by: Drew Rhodes, Baer Performance Marketing Intern What is brand awareness? Investopedia defines it as the “extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Brand awareness is important when launching new products and services, and it drives consumers’ decisions when differentiating […]

As the leader of a not-for-profit organization, you work hard to bring awareness to a cause and improve your community. You’re also likely trying to achieve these goals with a very limited budget and staff. And with success often being determined by a community’s level of commitment to your cause, social media marketing is an […]