Tag Archives: email marketing

The most important time of the year for retailers is fast approaching! In the U.S. alone, holiday retail sales are expected to increase 4.5 percent from last year’s $658.3 billion. So, how can your business ensure this season will be jolly?   Put together a marketing schedule. After you’ve finalized a marketing strategy and determined […]

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   Relationships in business mean everything, and today, technology can further build and strengthen those relationships. Consumers are placing an increasing amount of trust in what they read online. First impressions are being made through profile pictures and social media advertising, and after a quick peek […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Marketing is any action a business takes to sell or promote a product or service. This seems simple. It’s not. There are an infinite number of ways to sell a hammer, much less a product or service with several features. […]

At the end of 2015, ‘emoji’ was chosen as Oxford Dictionaries’ ‘Word of the Year.’ Grammar fanatics were very vocal with their disgust while social media addicts were thrilled, and many others were just shocked. So, what is the significance of ‘emoji’ being chosen as the ‘Word of the Year?” Well, before we begin explaining […]

Bill Gates once said, “Content is king,” and over the years, content has only become increasingly important to marketing. From your website to your eblasts and Facebook account—your brand needs to offer engaging, professionally-written content to stand out in a sea of competition. So, how exactly does content marketing benefit your business? It will increase […]