Tag Archives: digital advertising

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Most small businesses do not have large marketing budgets. Some don’t have any marketing budget. Either they don’t have the money or see no need to market. Either way, they’re wrong. If you don’t have the money or see no need […]

What if a business could target individuals digitally, regardless of their searches and cookies on their computers?  Recently we (BPM) partnered with a company that will allow us to provide hyper-targeted marketing which will minimize waste, increasing the Return on Investment (ROI).  Here are some staggering statistics on IP-targeted campaigns:   *50 – 100 times […]

  Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Choosing the right marketing agency can be a career defining (or destroying) move for any business owner or executive. Things like SEO, content marketing, social media management and media buying all seem daunting to the manager who has a million other things on his or her plate. […]