Tag Archives: content

On the surface, writing product descriptions sounds like a simple enough task. However, even the most seasoned copywriter can fall prey to a common mistake: writing a description that only describes a product. Product descriptions are to be thought of as a sales tool. Customers need to know why they should buy the product. A […]

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   In business, you have a product or a service, and your goal is to differentiate yourself from competitors in your market. If your market is crowded, and you, as a business, are repeating the same selling points as your competitors, your business will get lost […]

Inbound marketing is all the rage right now. It’s hard to talk marketing or business growth without the term coming up. But what is it? Is it new? Is it possible for small or medium sized businesses to do it? How hard is it? Is it affordable? Moreover, will you ever understand it? No. Yes. […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Millennials are entitled, spoiled, lazy brats who don’t listen or learn from anyone. They make their own rules and expect the world to cater to their every fit and fancy. When the Gen Xers and Baby Boomers pass the torch […]