Tag Archives: business

Online advertising has grown considerably in the past couple of years. If your business is not allocating any budget online, odds are you are feeling the pinch. With all of the options for advertising online, such as Google AdWords and all of the other social media platforms, Facebook might be the easiest to use if […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Your business is imaginary, and your products and services probably solve an imaginary problem. No matter where you work or what you do in business, your position and the company exist to solve a problem. If the company makes cheese, it […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Too many companies think of LinkedIn as a necessary evil, another social media site where their presence is required to succeed in the race for revenue. They aren’t wrong, but they are missing the bigger picture. For all its faults, LinkedIn […]

One of the great difficulties in utilizing social media for business is toeing the line between informing and selling. Your online personality should be open and welcoming, informal and engaging. Certainly you may pitch new and existing products and services, but doing so in an overt manner can erode your online following.   Formulate status […]

Social Media is a ubiquitous term, but what does it mean for your business? Is Facebook a business solution? What is Twitter, or LinkedIn for that matter, and how could it possibly help me sell my products and reach my customers? An old adage says that you can’t be seen if you’re not where people […]