Tag Archives: branding

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Providing more products and services does not always lead to more success. In fact, it usually hinders growth. To truly occupy a valuable place in consumer psyche, a company must identify what it does well, how it provides the most value […]

Are Facebook contests or sweepstakes a facet of your business’ social media marketing strategy? Gaining new Fans, increasing your posts’ reach, and generating new leads and sales are some of the many benefits your organization can reap from running contests and giveaways through social media. And with the decreased reach many businesses have seen through […]

Starting a new business is exciting! Business owners are typically energized by the new challenges and the prospect of success—but it’s also the time when serious lapses in judgment are made. And while there isn’t a full-proof strategy to find success as a startup company, many of these dangerous mistakes can easily be avoided. Below […]

According to an article in The New Yorker, blue was chosen in the branding of Facebook because Mark Zuckerberg is red-green colorblind. Mark says, “Blue is the richest color for me; I can see all of blue.” And while it doesn’t sound like Facebook’s brand colors were chosen with scientific or psychological reasoning, most companies […]

If there’s an eight hundred pound Guerilla in the room he’s definitely going to be demanding your attention. Guerilla Marketing is defined as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget, though the term nowadays can be used more loosely as non-traditional media. The term […]

One of the great difficulties in utilizing social media for business is toeing the line between informing and selling. Your online personality should be open and welcoming, informal and engaging. Certainly you may pitch new and existing products and services, but doing so in an overt manner can erode your online following.   Formulate status […]

Today’s flashback Friday is about a picky little boy who inspired a fifteen-year long advertising campaign. Before Mikey, Life cereal by Quacker, was focused strictly on promoting a healthy angle. Ads charged with taglines like “Most Useful Protein Ever in a Ready-To-Eat Cereal” to fitness-minded moms and girls trying to keep their “girlish figure” (giggle). […]