Tag Archives: brand

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Celebrities are plastered all over TV, social media, magazines, and any other place you’d find an ad. But do those endorsements truly lead to an increase in sales of a product? In short, yes, but there can be some drawbacks that you may want to […]

Blog post by: Kali Kraft, Baer Performance Marketing Intern   As the holiday season approaches, people are searching high and low for the perfect gifts, and that includes scrolling through Instagram. Make sure your products are in the mix by optimizing your company’s Instagram page with these few quick tips. Cross promote your social media […]

Blog post by: Kali Kraft, Baer Performance Marketing Intern   Blogging is a relatively easy and inexpensive way to boost business and enhance your marketing efforts. Despite the variety of newer online content formats, blogging remains a valuable tool for engaging with customers and building brand awareness. Here are 3 reasons why starting a blog […]

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   In business, you have a product or a service, and your goal is to differentiate yourself from competitors in your market. If your market is crowded, and you, as a business, are repeating the same selling points as your competitors, your business will get lost […]

  Analyzing marketing and communication from an external perspective is a priority for most business owners. However, it’s just as important to evaluate the success of internal communication. This is because employees are your most loyal brand advocates! And to the surprise of many business owners, employees in 2017 are no longer satisfied with just receiving a […]

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   Your unique selling proposition Do you know right off the top of your head what makes your company special? What it is that you do better or different than your competitors? If you’re not sure, I recommend that you find out what it is and […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Providing more products and services does not always lead to more success. In fact, it usually hinders growth. To truly occupy a valuable place in consumer psyche, a company must identify what it does well, how it provides the most value […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Most small businesses do not have large marketing budgets. Some don’t have any marketing budget. Either they don’t have the money or see no need to market. Either way, they’re wrong. If you don’t have the money or see no need […]