Tag Archives: brand

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   In business, you have a product or a service, and your goal is to differentiate yourself from competitors in your market. If your market is crowded, and you, as a business, are repeating the same selling points as your competitors, your business will get lost […]

  Analyzing marketing and communication from an external perspective is a priority for most business owners. However, it’s just as important to evaluate the success of internal communication. This is because employees are your most loyal brand advocates! And to the surprise of many business owners, employees in 2017 are no longer satisfied with just receiving a […]

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   Your unique selling proposition Do you know right off the top of your head what makes your company special? What it is that you do better or different than your competitors? If you’re not sure, I recommend that you find out what it is and […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Providing more products and services does not always lead to more success. In fact, it usually hinders growth. To truly occupy a valuable place in consumer psyche, a company must identify what it does well, how it provides the most value […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Most small businesses do not have large marketing budgets. Some don’t have any marketing budget. Either they don’t have the money or see no need to market. Either way, they’re wrong. If you don’t have the money or see no need […]

As an advertising agency, we are often asked, “How can I measure my campaigns to make sure they are working?”  Most clients are used to advertising in traditional media, such as newspaper, radio and television.  Unfortunately, traditional media doesn’t have an effective source of tracking. On the other hand, with today’s digital advertising platforms, there […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Millennials are entitled, spoiled, lazy brats who don’t listen or learn from anyone. They make their own rules and expect the world to cater to their every fit and fancy. When the Gen Xers and Baby Boomers pass the torch […]

  For retail businesses, the holiday season is as much a time for competing as it is a time for giving. And the 2016 holiday season is no exception! Consumers are expected to spend a record-setting $655.8 billion on gifts and other holiday-related purchases. So what are some of the competitive tactics and marketing trends […]