Tag Archives: brand awareness

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   Bigger, better, faster, right? Today we are so caught up in the results that we often ignore the process. This leads us to make decisions too quickly, get impatient when we don’t get immediate results, and we find ourselves frustrated that our efforts didn’t work […]

As an advertising agency, we are often asked, “How can I measure my campaigns to make sure they are working?”  Most clients are used to advertising in traditional media, such as newspaper, radio and television.  Unfortunately, traditional media doesn’t have an effective source of tracking. On the other hand, with today’s digital advertising platforms, there […]

Consistent blogging is one of the most effective and inexpensive ways to drive traffic to a website, build brand awareness and provide prospective clients with valuable information. It is critical to building a successful digital marketing strategy, regardless of a business’ size or industry. Some Quick Stats Small businesses with blogs generate 126% more leads […]

Have you ever noticed how much time you and your family spend looking at social media on a mobile device? There’s absolutely nothing unique about that because nearly every modern family in America does it. According to digitaltrends.com, the average American looks at their social media accounts at least 17 times a day! That boils […]