Tag Archives: advertising

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Automatic Content Recognition, or ACR, is a relatively new technology that could have major implications on advertising as we know it. Its identification and analysis of ad information allows advertisers to provide a more interactive and consumer-focused experience for viewers. Here is a quick rundown […]

Online advertising has grown considerably in the past couple of years. If your business is not allocating any budget online, odds are you are feeling the pinch. With all of the options for advertising online, such as Google AdWords and all of the other social media platforms, Facebook might be the easiest to use if […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Local business owners we speak with often grapple with the same challenges. They want to increase sales in a cost-effective way. They don’t want to throw good money after bad (many have experienced several past marketing failures). They want to be […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing We all know of Yelp as the app or website we use when we want to eat out or order in. We love those stars. 5 stars? We’re out the door. 2 stars? There must be something rotten in Denmark. Like […]

As an advertising agency, we are often asked, “How can I measure my campaigns to make sure they are working?”  Most clients are used to advertising in traditional media, such as newspaper, radio and television.  Unfortunately, traditional media doesn’t have an effective source of tracking. On the other hand, with today’s digital advertising platforms, there […]

As many of you know, Baer Performance Marketing (BPM) has been a Google Partner Agency for the past two years.  However, we have recently taken our Partner Status to a new level with the addition of new Google certifications. For those who don’t know, Partner Status means that BPM has taken and passed AdWords certification […]

Facebook, Instagram, Snapchat and other social media networks have forever changed the way we share information. However, the roots of social media behavior can be traced back to an activity most learn at a very young age: show and tell. To effectively harness the power of these mediums, social media managers need to go beyond just sharing […]