Tag Archives: advertising

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Local business owners we speak with often grapple with the same challenges. They want to increase sales in a cost-effective way. They don’t want to throw good money after bad (many have experienced several past marketing failures). They want to be […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing We all know of Yelp as the app or website we use when we want to eat out or order in. We love those stars. 5 stars? We’re out the door. 2 stars? There must be something rotten in Denmark. Like […]

As an advertising agency, we are often asked, “How can I measure my campaigns to make sure they are working?”  Most clients are used to advertising in traditional media, such as newspaper, radio and television.  Unfortunately, traditional media doesn’t have an effective source of tracking. On the other hand, with today’s digital advertising platforms, there […]

As many of you know, Baer Performance Marketing (BPM) has been a Google Partner Agency for the past two years.  However, we have recently taken our Partner Status to a new level with the addition of new Google certifications. For those who don’t know, Partner Status means that BPM has taken and passed AdWords certification […]

Facebook, Instagram, Snapchat and other social media networks have forever changed the way we share information. However, the roots of social media behavior can be traced back to an activity most learn at a very young age: show and tell. To effectively harness the power of these mediums, social media managers need to go beyond just sharing […]

Blog Post By: Alisa Simons, BPM Marketing and Public Relations Intern   If you’re involved in the public relations and advertising of your organization, odds are you will run into your fair share of media pitches. A media pitch is a letter to an editor or journalist with the intention of convincing them to give […]

Whirlwind Post Holes & Fencing, LLC of Appleton, Wisconsin, provides fence installation and post hole drilling for residential, industrial and commercial properties. Whirlwind is an expert in all fencing, from wooden privacy fences and picket fences to chain link dog runs and security chain link fences. They also provide post hole drilling services year round. […]

Blog Post By: Aaron Baer, President of Baer Performance Marketing Failure to attract the listener’s attention Most of us have had a teacher who spoke in a monotone voice that drove our heads right to our desks for nap time in class. This is the effect you want to avoid in your advertising. Craft a […]

Facebook is THE social media network of our time. There is no social media outlet that has allowed countless businesses to find their niche in today’s online arena better than Facebook. However, ask any business nowadays about their take on Facebook, and their tune may have changed a little. Facebook over the past couple of […]