Tag Archives: ad

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Celebrities are plastered all over TV, social media, magazines, and any other place you’d find an ad. But do those endorsements truly lead to an increase in sales of a product? In short, yes, but there can be some drawbacks that you may want to […]

Blog post by: Drew Rhodes, Baer Performance Marketing Intern What is brand awareness? Investopedia defines it as the “extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Brand awareness is important when launching new products and services, and it drives consumers’ decisions when differentiating […]

Blog Post By: Aaron Baer, President of Baer Performance Marketing Failure to attract the listener’s attention Most of us have had a teacher who spoke in a monotone voice that drove our heads right to our desks for nap time in class. This is the effect you want to avoid in your advertising. Craft a […]