Tag Archives: ad

Blog post by: Drew Rhodes, Baer Performance Marketing Intern What is brand awareness? Investopedia defines it as the “extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Brand awareness is important when launching new products and services, and it drives consumers’ decisions when differentiating […]

Blog Post By: Aaron Baer, President of Baer Performance Marketing Failure to attract the listener’s attention Most of us have had a teacher who spoke in a monotone voice that drove our heads right to our desks for nap time in class. This is the effect you want to avoid in your advertising. Craft a […]