Blog Post By: Alisa Simons, BPM Marketing and Public Relations Intern
Social media, whether companies like it or not, has taken over the marketing industry. Your company not being on social media can hurt you significantly and give the impression you’re outdated. Facebook and Twitter pages are currently used so companies can interact with consumers and get their name out there on the world’s most trending stage. Now, it’s time to add Instagram to that list. Facebook and Twitter are both starting to die down in popularity among younger generations, but Instagram is as popular as ever. If your company is trying to attract trendy, young individuals, Instagram is the right place for you. Here are some things to think about to get the most out of your Insta experience:
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The first step is to make sure that your Instagram post is Instagram worthy. Trust me when I say that no one will continue to follow you if your pictures look like the ones their mom accidently snaps when trying to figure out how to put the flash on. Take the time to make sure your photo is visually appealing. This could include adding a filter or even hiring a photographer to capture some of the best angles of your company.
Hashtags, Hashtags, #Hashtags
The key to becoming famous on Instagram (other than being famous) is hashtags. From tagging your pictures with trending hashtags to creating some of your own, hashtags are an excellent tool to get yourself trending on social media. Hashtags can also be used for engaging your followers by asking your followers to use them in their posts to possibly win a sweepstakes or be featured on their company page. No matter how you choose to use a hashtag, they will always help your goal of becoming #instafamous.
Give a Tag, Get a Tag
One other way to gain some publicity is by partnering up with other companies you work closely with. Have them promote and tag you in a picture of your product, and in turn, help them out with a picture and tag, as well. This will give you the chance to expand your base on Instagram. It’s even possible that people will start to follow you just because you’re associated with another product they like or they find your Instagram fun to follow.
Get a little help from the already Instafamous
For many users, Instagram is not solely a hobby, but a way of life. There are many people who become famous solely through their Instagram and bank on this big time. If you think your company can make it in the big time, too, reach out to some famous Instagram users, and see if they would be willing to promote your product. It’s hard to turn down a free sample!
Readers, the journey to becoming #Instafamous starts today. Create your profile and explore the many opportunities Instagram will bring you.
New to Instagram? Contact the very Insta-savvy users at Baer Performance Marketing by calling 920-632-7648.
And lastly, this post could not be complete without plugging our own Instagram account (https://www.instagram.com/big_baer_gb/)