Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Most small businesses do not have large marketing budgets. Some don’t have any marketing budget. Either they don’t have the money or see no need to market. Either way, they’re wrong. If you don’t have the money or see no need […]

Blog Post By: Alisa Simons, BPM Marketing and Public Relations Intern   Social media, whether companies like it or not, has taken over the marketing industry. Your company not being on social media can hurt you significantly and give the impression you’re outdated. Facebook and Twitter pages are currently used so companies can interact with […]

Baer Performance Marketing announced it has hired Dana Vanden Boogart to fill the role of Social Media and Creative Specialist. Vanden Boogart will be responsible for creating comprehensive social media marketing strategies, day-to-day management of clients’ social media accounts, identifying new and emerging social media opportunities for businesses, and graphic design. “I am really excited […]

Most companies underestimate the importance of professional photography when representing their business. Here is a recap of a past blog, explaining a few advantages of using a commercial photographer. A professional photographer can help you achieve the results you want by: • Listening carefully to your requirements • Selecting the best location and background • […]

    The value and integrity of your brand is apparent in every aspect of your business, from the written word to the design of your marketing materials. A mismatch between any of these elements will weaken your business image. Taking a good photograph involves much more than just the clicking of the shutter. A […]

Blog Post By: Jake Sleger Ever since taking the plunge into my dream of becoming a photographer, I have been asked the same question: “What do you do for a living, nowadays?” So, how do I answer this grand question? I respond by saying “I’m a photographer, both family and commercial.  On the commercial side […]

  Blog post by: Jake Sleger One thing that is often overlooked when sculpting any great marketing campaign is the use of a professional photographer.  Someone once told me “you never get a second chance to make a first impression.”  With that being said, when customers first see your business communications they make up their […]

Thanksgiving is only a couple days away and Christmas is right around the corner so what does that mean? Food piled so high you can’t see the person across from you, family and friends singing terribly off key (except for the one voice that happens to not be tone-deaf), air so cold you contemplate hibernation […]

“Coca-Cola-Delicious, Refreshing, Exhilarating,” “Have a Coke and a Smile,”  “I’d Like To Buy The World A Coke,”  — Coca-Cola has used these slogans since its birth in 1884.  Now in 2011, its slogan on a Manilas billboard is, “Live Positively.” With the increasing awareness of air pollution all around the world, Coca-Cola has stepped up […]