The value and integrity of your brand is apparent in every aspect of your business, from the written word to the design of your marketing materials. A mismatch between any of these elements will weaken your business image. Taking a good photograph involves much more than just the clicking of the shutter. A […]

Blog Post By: Jake Sleger Ever since taking the plunge into my dream of becoming a photographer, I have been asked the same question: “What do you do for a living, nowadays?” So, how do I answer this grand question? I respond by saying “I’m a photographer, both family and commercial.  On the commercial side […]

  Blog post by: Jake Sleger One thing that is often overlooked when sculpting any great marketing campaign is the use of a professional photographer.  Someone once told me “you never get a second chance to make a first impression.”  With that being said, when customers first see your business communications they make up their […]

Thanksgiving is only a couple days away and Christmas is right around the corner so what does that mean? Food piled so high you can’t see the person across from you, family and friends singing terribly off key (except for the one voice that happens to not be tone-deaf), air so cold you contemplate hibernation […]

“Coca-Cola-Delicious, Refreshing, Exhilarating,” “Have a Coke and a Smile,”  “I’d Like To Buy The World A Coke,”  — Coca-Cola has used these slogans since its birth in 1884.  Now in 2011, its slogan on a Manilas billboard is, “Live Positively.” With the increasing awareness of air pollution all around the world, Coca-Cola has stepped up […]

Growing up I always wondered what it would be like to be mayor for a day. Ideas would begin to swirl in my head, and the possibilities for abusing my power seemed endless. I could change street names to honor the cartoon characters that brought so much entertainment to me over the years. Or maybe […]

Social media giants, Facebook, are adding another new feature to your Facebook account. Don’t worry Facebook fans; they aren’t changing Facebook chat again. This new feature is similar to the other new feature which shows your friend’s photos/albums on the right hand side of your screen. Rather than show a random photo or two from […]

At a festival in England earlier this summer, the band U2, known for their humanitarian efforts in addition to their chart topping records, was confronted by Irish protesters and accused of dodging taxes. Activists showed up to the concert with a 20-foot balloon with the message “U Pay Your Tax 2” printed on the side […]

“Don’t sweat the small stuff.” It’s a saying you have probably heard before, but is it still valid in today’s world of marketing? Don’t get me wrong, being able to see the bigger picture is always an important quality in marketing. However, the bigger picture cannot be built without the small stuff. In marketing, hammering […]