Like many fields in today’s workplace, marketing is collaborative. If you’re employed by an agency, you will likely find yourself working very closely with colleagues. This provides an excellent opportunity to learn from others while expanding your skill set, but it’s possible you’ll hit a few bumps in the road. Differences in personality and the […]

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   In business, you have a product or a service, and your goal is to differentiate yourself from competitors in your market. If your market is crowded, and you, as a business, are repeating the same selling points as your competitors, your business will get lost […]

  Analyzing marketing and communication from an external perspective is a priority for most business owners. However, it’s just as important to evaluate the success of internal communication. This is because employees are your most loyal brand advocates! And to the surprise of many business owners, employees in 2017 are no longer satisfied with just receiving a […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Local business owners we speak with often grapple with the same challenges. They want to increase sales in a cost-effective way. They don’t want to throw good money after bad (many have experienced several past marketing failures). They want to be […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Many manufacturers believe spending valuable time and money on the digital aspects of marketing (websites and social media, to name a few) is a waste of time. Most are wrong, but it’s complicated. All businesses, regardless of industry, must identify […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Most small businesses do not have large marketing budgets. Some don’t have any marketing budget. Either they don’t have the money or see no need to market. Either way, they’re wrong. If you don’t have the money or see no need […]

Blog Post By: Alisa Simons, BPM Marketing and Public Relations Intern   Social media, whether companies like it or not, has taken over the marketing industry. Your company not being on social media can hurt you significantly and give the impression you’re outdated. Facebook and Twitter pages are currently used so companies can interact with […]

Baer Performance Marketing announced it has hired Dana Vanden Boogart to fill the role of Social Media and Creative Specialist. Vanden Boogart will be responsible for creating comprehensive social media marketing strategies, day-to-day management of clients’ social media accounts, identifying new and emerging social media opportunities for businesses, and graphic design. “I am really excited […]

Most companies underestimate the importance of professional photography when representing their business. Here is a recap of a past blog, explaining a few advantages of using a commercial photographer. A professional photographer can help you achieve the results you want by: • Listening carefully to your requirements • Selecting the best location and background • […]