Analyzing marketing and communication from an external perspective is a priority for most businesses. However, it’s just as important to evaluate, practice, and encourage effective internal communication. This is because employees are your most loyal brand advocates! Work is oftentimes filled with tension, complex relationships, and office politics. One way to make the workday less stressful […]

We wanted to take a moment to let our clients, partners, friends and family know… We are Thankful for You! Feeling gratitude and not expressing it is like wrapping a present and not giving it. – William Arthur Ward    

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Automatic Content Recognition, or ACR, is a relatively new technology that could have major implications on advertising as we know it. Its identification and analysis of ad information allows advertisers to provide a more interactive and consumer-focused experience for viewers. Here is a quick rundown […]

The most important time of the year for retailers is fast approaching! In the U.S. alone, holiday retail sales are expected to increase 4.5 percent from last year’s $658.3 billion. So, how can your business ensure this season will be jolly?   Put together a marketing schedule. After you’ve finalized a marketing strategy and determined […]

Like many fields in today’s workplace, marketing is collaborative. If you’re employed by an agency, you will likely find yourself working very closely with colleagues. This provides an excellent opportunity to learn from others while expanding your skill set, but it’s possible you’ll hit a few bumps in the road. Differences in personality and the […]

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   In business, you have a product or a service, and your goal is to differentiate yourself from competitors in your market. If your market is crowded, and you, as a business, are repeating the same selling points as your competitors, your business will get lost […]

  Analyzing marketing and communication from an external perspective is a priority for most business owners. However, it’s just as important to evaluate the success of internal communication. This is because employees are your most loyal brand advocates! And to the surprise of many business owners, employees in 2017 are no longer satisfied with just receiving a […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Local business owners we speak with often grapple with the same challenges. They want to increase sales in a cost-effective way. They don’t want to throw good money after bad (many have experienced several past marketing failures). They want to be […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Many manufacturers believe spending valuable time and money on the digital aspects of marketing (websites and social media, to name a few) is a waste of time. Most are wrong, but it’s complicated. All businesses, regardless of industry, must identify […]