Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   “If it doesn’t sell, it isn’t creative,” or so said David Ogilvy, the father of modern advertising. What he meant was simple. Marketing and advertising exist to sell, period. Creativity is great. Anything can be designed to look or function […]

At Baer Performance Marketing, we consider volunteering and pro bono work to be a win-win-win for our agency. Local, Northeast Wisconsin nonprofit organizations get the support they need, BPM gets to leverage its expertise for the public good, and BPM’s employees are given the opportunity to work with causes close to their heart. We are […]

While it may be cold outside, competition is heating up on FOX Sports. Consumers and marketers alike are anxiously awaiting the biggest marketing occasion of the year, and of course the football game that goes with it. Because the viewership is so massive, totaling near 108.4 million, the game provides advertisers with an opportunity to […]

  Will Ferrell has recently rocked the boat of traditional marketing tactics in promoting his new comedy, Anchorman 2: The Legend Continues. The impressive campaign seemed to have few limits, transcending from traditional trailers into Dodge Durango ads  and Jockey underwear ads. Ben & Jerry’s even launched new scotch-flavored ice cream in honor of the […]

Blog post by: Melissa Ignasiak This past week, Pepperidge Farm released a new ad campaign entitled “My Yummy Secret”, highlighting the time when women turn to Milano cookies when they need a moment to just slip away from their busy days. The ad features a husband and wife preparing for a dinner party with the […]

Blog post by: Pa Kou Lee   If you’re old enough to remember the ‘90s, then you’re old enough to remember Clairol’s Herbal Essences’ famous “Yes! Yes! Yes!” commercials.  It was one of the most popular brands and just about every woman wanted the same “Yes!” moment.  Not only that, but also the incredible hair […]

Last night marked the evening of the year that brands dole out the big bucks to have their messaging projected to 100 million viewers. Some advertisers incorporated big stars, some tickled our funny bone, and some tugged at our heartstrings and made us a little weepy. Here are some of the best and worst ads […]

Blog post by: Melissa Ignasiak   Millions of football fans will tune in this Sunday to watch the Ravens and 49ers play for the title of the Super Bowl XLVII champions. The Super Bowl is the most widely viewed single-day sporting event each year. In many ways, the Super Bowl is more than just a […]

    Blog post by: Melissa Ignasiak As of last month, Brad Pitt has become the official spokesperson for Chanel No. 5. This is the first time Chanel has opted to use a man to talk about the women’s perfume. The president of the company, Andrea d’Avack, believed this was a necessary switch. “To keep […]