Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Facebook video ads are a great way to capture the attention of your target customers. Millions of people will have access to your video on any given day. They might seem easy to create, but social media provides unique challenges, and Facebook video ads are […]

Online advertising has grown considerably in the past couple of years. If your business is not allocating any budget online, odds are you are feeling the pinch. With all of the options for advertising online, such as Google AdWords and all of the other social media platforms, Facebook might be the easiest to use if […]

As the leader of a not-for-profit organization, you work hard to bring awareness to a cause and improve your community. You’re also likely trying to achieve these goals with a very limited budget and staff. And with success often being determined by a community’s level of commitment to your cause, social media marketing is an […]

As an advertising agency, we are often asked, “How can I measure my campaigns to make sure they are working?”  Most clients are used to advertising in traditional media, such as newspaper, radio and television.  Unfortunately, traditional media doesn’t have an effective source of tracking. On the other hand, with today’s digital advertising platforms, there […]

Social media networks continue to thrive in today’s world.  Whether used as a medium to get updates on friends and world events or for businesses to advertise to those users, social media has introduced some great changes in 2016.  To stay ahead of the curve, consider incorporating these new tools to your business’ online marketing strategy:    1.       […]

“With Instagram Stories, you don’t have to worry about over-posting. Instead, you can share as much as you want throughout the day — with as much creativity as you want.” -Instagram   Every day, your brand has a story to tell. That’s why Instagram created a feature called Stories. A “Story” is a way of sharing […]