In today’s tech-driven marketing world, it’s important to conduct regular performance check-ups on your business’ website.   Why are website check-ups critical? Being listed at the top of organic search results will increase web traffic and enhance the results of your business’ comprehensive marketing strategy. However, those coveted slots are difficult to obtain. Through Baer Performance […]

The world of marketing is ever-evolving.  From year to year, techniques and strategies change like the direction of the wind.  What is even scarier?  Some techniques change by the day!  Baer Performance Marketing (BPM) continues to grow and learn the newest techniques that are available to our clients.  These not-so-new “digital” ways were once unchartered […]

When you ask people what social media they advertise their business on in Green Bay, Wisconsin, the standard response is Facebook and Twitter.  Very rarely do you hear someone say Google+.  Google has been trying to get into that space since 2011, but it just hasn’t caught on. For that reason, businesses generally overlook the […]

Categories: SEO

Blogging can be an incredibly effective marketing tool, but only if it is being read and found by the right people.  Here are some tweaks you can make to your business’ blog to ensure you’re getting the search visibility and traffic you need to generate leads and sales: Avoid Using Another Site’s Domain This includes […]

Categories: SEO

The advent of the internet has made it even easier for myths to spread. This even includes myths about the internet itself, Google, and search engine optimization. Some myths are absolutely absurd while others are based in truth but can definitely be misleading (and if taken word-for-word, can result in negative consequences). Here is an […]

Categories: SEO

Today’s marketing techniques are focusing on online visibility.  Whether that is a company’s website, their social media page or even their online directory listings.   With being exposed on all of these different fronts, you might find yourself wondering, “What can we do better online?”   BPM is here to give you some secrets of how to […]

Categories: SEO

    Blog Post By: Emily Martin, BPM Marketing Intern Traditionally, Google has pride itself on giving users the most search results in the fastest amount of time. However, with the rapid growth of mobile searching, users no longer care about how many results Google finds if the results are not the right results. The […]

Categories: SEO