Blog post by: Drew Rhodes, Baer Performance Marketing Intern   Relationships in business mean everything, and today, technology can further build and strengthen those relationships. Consumers are placing an increasing amount of trust in what they read online. First impressions are being made through profile pictures and social media advertising, and after a quick peek […]

Blog Post By: Avery Faehling, Baer Performance Marketing Intern   Just as your industry is constantly evolving, so, too, should your crisis communication plan. Proactively managing threats has only gotten increasingly important in today’s fast-paced, plugged-in world. Crisis communication plans should be considered “living documents” that need to be consistently updated to best reflect the […]

  Professional tennis player and global brand ambassador Maria Sharapova served up a valuable lesson in crisis management this spring—a lesson any celebrity or business owner can benefit from. When Sharapova was confronted about a failed anti-doping test at the Australian Open, it can be assumed she hired a professional crisis communication team, which was, no doubt, […]

Blog Post By: Alisa Simons, BPM Marketing and Public Relations Intern   If you’re involved in the public relations and advertising of your organization, odds are you will run into your fair share of media pitches. A media pitch is a letter to an editor or journalist with the intention of convincing them to give […]

By: Dylan Buboltz, BPM Public Relations Intern One of my Communication professors would simplify what public relations means in one short phrase: Communicating with many “publics.” It’s safe to assume that in order to be a successful PR professional, you need to know and understand how different groups of people think, and then look at […]

It is without question that writing skills, social media expertise, and experience in public speaking are absolute musts for an individual to succeed in the field of public relations. However, there is another component that is just as important for public relations professionals: the art of storytelling. Storytelling is one of the most effective ways […]

  Despite what some bloggers are claiming, media releases are not dead. However, public relations as a whole has certainly evolved in the past 10 years. Back in the day, media releases were often sent out through fax to a very limited group of influencers—and if these influencers didn’t write about you, your target market […]

  The Target Corporation has long prided itself on its “Expect More, Pay Less” branding strategy, promising quality of products and service at a value. Unfortunately Target, nor its customers, expected to uncover a massive data breach in December 2013, compromising the personal and financial information of an estimated 110 million customers. Since the breach, […]

Over the years, Walmart has been harshly criticized for a number of reasons. And because of this negative PR, the company recently launched a new image campaign using straightforward messaging and imagery to showcase the company’s strengths and win back its good name. The new campaign is titled “The Real Walmart” and includes three television […]

Blog post by: Pa Kou Lee Businesses will fail to have positive turnarounds after a crisis if the research was done poorly.  Research plays an important role in all PR crises. It’s the process of searching, collecting, and categorizing information relating to the crisis. Without it, it could be the potential downfall of a business. […]