Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Your business is imaginary, and your products and services probably solve an imaginary problem. No matter where you work or what you do in business, your position and the company exist to solve a problem. If the company makes cheese, it […]

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   What is innovation anyway? Innovation isn’t always something we keep at the forefront of our minds. We think it’s a word for tech companies and scientists. On the contrary, an innovation can actually be as simple as implementing a new system of management procedures. It […]

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   When you make a promise, keep it. Many companies tend to lose sight of their mission, and most of the time, a big part of that mission is to put the customer first. They start to pay attention to the numbers instead of the relationships […]

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   Bigger, better, faster, right? Today we are so caught up in the results that we often ignore the process. This leads us to make decisions too quickly, get impatient when we don’t get immediate results, and we find ourselves frustrated that our efforts didn’t work […]

Blog Post By: Amber Brownlow, Baer Performance Marketing Intern   Why is it that so many people feel uncomfortable when faced with conflict? It’s because they hate the tension, uncertainty, and negativity. There is a negative connotation associated with it that makes them feel as though they need to avoid it at all costs. For […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing    As a full-service marketing agency located in Green Bay, Wisconsin, we work with and speak to a lot of manufacturing leaders and entrepreneurs in the Fox Valley. The common theme of these conversations is optimism and a renewed focus on […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing We all know of Yelp as the app or website we use when we want to eat out or order in. We love those stars. 5 stars? We’re out the door. 2 stars? There must be something rotten in Denmark. Like […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing   Millennials are entitled, spoiled, lazy brats who don’t listen or learn from anyone. They make their own rules and expect the world to cater to their every fit and fancy. When the Gen Xers and Baby Boomers pass the torch […]