Baer Performance Marketing client The C.A. Lawton Co. (Calco) has come a long way since its beginnings as a small manufacturer of a bran dressing machine, growing into an industry-leading supplier of large castings. Though its business model has changed since its early days, one thing has not: its reputation for delivering quality, on-time solutions alongside high-touch […]

Blog post by: Melissa Ignasiak When you are halfway through a long, exhausting workday, why not take a break and reach for the perfect break time candy…a Kit Kat bar. The chocolate wafer was initially introduced in London in September 1935 as “Rowntree’s Chocolate Crisp” and was renamed two years later as Kit Kat Chocolate […]

Blog post by: Melissa Ignasiak One of the most successful ads ever launched in the fast food industry was Burger King’s “Have it your way” campaign. Competing with the number one fast food chain, McDonald’s, the idea that customers could have their burger fixed the way they wanted differentiated Burger King from their competition. The […]

Blog post by: Melissa Ignasiak Today’s Flashback Friday features McDonald’s 1971 slogan “You deserve a break today”. In the past ten years, we have come to recognize McDonalds by its slogan “I’m lovin’ it”, launched by the fast-food chain back in 2003. We may even remember its “We love to see you smile” campaign used […]

Blog post by: Melissa Ignasiak Today’s Flashback Friday advertisement features Tony the Tiger, Kellogg’s Frosted Flakes mascot who has been featured in the brand’s commercials and on its cereal boxes for more than 50 years. Many of us today, and maybe even our parents, remember watching our favorite morning cartoons and seeing Tony the Tiger. […]

  Blog post by: Becky Bauer, Baer Performance Marketing Intern The time has come for robots to have a place in our homes — starting with the floors. Roomba is a newer gadget from iRobot, a company that focuses on creating robots for multiple uses. This specific home robot will vacuum your floors, but they […]

Many of the most successful advertising strategies are based around spokespeople or developed characters. Some of them bring charisma to the brand like Dos Equis’ debonair “Most Interesting Man in the World” or Six Flags’ dancing maniac, Mr. Six. Others are developed to represent the brand’s intended customer – this would include Justin Long in […]

BMW is a brand well known for making high-end automobiles and is currently the best-selling luxury brand in the United States.  And regardless of how you feel about the brand, one must admit its tagline, “the ultimate driving machine” could perhaps be the greatest any car company ever developed. BMW’s tagline, “the ultimate driving machine”, […]

Blog post by: Katie Long, Intern at Baer Performance Marketing   The most famous sip of coffee ever taken was “Good to the Last Drop”… We are all familiar with the famous tagline from Maxwell House, the comforting commercials, that picture a hot cup of coffee on a cold morning, ahhh…makes you want to go […]

Back in the early ’70s, the folks at Burger King developed an exceptionally successful ad campaign with the slogan, “Have It Your Way,” based on the fast-food chain’s willingness to tailor orders to each individual’s tastes and preferences. The strategy attacked McDonald’s flaw of inflexibility. It was an instant success because Burger King meant exactly […]