Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Understanding your target audience is a necessary step in implementing any marketing strategy. If you want your message to resonate with consumers, it needs to be targeted towards their preferences. Knowing your audience helps you to understand what kinds of things they want out of […]

Reviews, online or otherwise, can be a source of stress and frustration for some businesses. While many customers write good reviews, studies suggest consumers may be slightly more likely to dwell on negative experiences, and review likewise. The anonymity of the Internet allows customers to discuss experiences candidly and harshly, and reviews are not always […]

Blog post by: Melissa Ignasiak When businesses are looking to increase revenue and overall customer retention and satisfaction, the idea of a survey is usually overlooked. Collecting customer data from surveys can reveal customer preferences and if analyzed correctly, can help in adapting strategies to become more successful. Here are a few examples of how […]