Inbound marketing is all the rage right now. It’s hard to talk marketing or business growth without the term coming up. But what is it? Is it new? Is it possible for small or medium sized businesses to do it? How hard is it? Is it affordable? Moreover, will you ever understand it? No. Yes. […]

Bill Gates once said, “Content is king,” and over the years, content has only become increasingly important to marketing. From your website to your eblasts and Facebook account—your brand needs to offer engaging, professionally-written content to stand out in a sea of competition. So, how exactly does content marketing benefit your business? It will increase […]

If you own a children’s clothing store or a doggy daycare, you should have no trouble capturing your online audience’s attention with articles and photography…but what happens if you work in a “less exciting and emotive” industry? Keeping readers engaged is considerably more challenging if you’re a plastics manufacturer or roofing company. The key is […]

  The development of an effective marketing strategy can be a real challenge for many startups. When introducing a business to a market, it’s imperative to maximize brand exposure while engaging a target audience, but this can be difficult to accomplish with a small budget.  There are, however, plenty of free and low-cost content marketing […]

  Blog Post By: Emily Martin, Marketing Intern Since the early 2000s, content marketing has been a buzzword among marketers and advertisers. Prior to this, traditional marketing that focused on the Four Ps principle (product, place, price, promotion) had dominated the industry with TV, radio, magazine, and newspaper ads. These ads were designed to interrupt […]

  Blog Post By: Anna Shircel, Marketing Intern In today’s information-overloaded society, traditional advertising can sometimes get lost in the mix. Content marketing is an effective tactic to integrate into your marketing plan to engage and inform customers, create trust, and build your brand. Content marketing involves creating and distributing relevant and valuable content to […]