Blog post by: Drew Rhodes, Baer Performance Marketing Intern What is brand awareness? Investopedia defines it as the “extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Brand awareness is important when launching new products and services, and it drives consumers’ decisions when differentiating […]

Blog post by: Amber Brownlow, Baer Performance Marketing Intern   Your unique selling proposition Do you know right off the top of your head what makes your company special? What it is that you do better or different than your competitors? If you’re not sure, I recommend that you find out what it is and […]

Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing Providing more products and services does not always lead to more success. In fact, it usually hinders growth. To truly occupy a valuable place in consumer psyche, a company must identify what it does well, how it provides the most value […]

  Baer Performance Marketing…I know, long name, right? (Exactly why we and a lot of others refer to us at BPM) This Thanksgiving, I wanted to expand on why I chose to include “performance” in our company name and how it relates to the Thanksgiving holiday. When I worked in radio, I got the opportunity […]

Storytelling is commonly associated with the “Once upon a times…” at the beginning of children’s books or Disney princesses living “happily ever after.” However, in advertising, businesses are also presented with a variety of ways to tell a story. Storytelling goes way beyond sharing your company’s history within a tab on your website—it’s a style […]

According to an article in The New Yorker, blue was chosen in the branding of Facebook because Mark Zuckerberg is red-green colorblind. Mark says, “Blue is the richest color for me; I can see all of blue.” And while it doesn’t sound like Facebook’s brand colors were chosen with scientific or psychological reasoning, most companies […]

Fact: If you are marketing your business, you are already presenting (intentionally OR unintentionally) a brand voice. However, have you thought about whether your voice is effectively resonating with your target audience? Is it prompting engagement? By brand voice, we’re not talking about the spokespeople, actors, radio talent, or jingles you use in ads. In […]

Blog post by: Melissa Ignasiak A tagline is one of the most important parts of branding and can be the best brand communication tool if done correctly. Although you do not need a tagline to create a successful brand, if you are trying to set yourself apart and give your brand that extra something, a […]