Blog post by: Kali Kraft, Baer Performance Marketing Intern   Blogging is a relatively easy and inexpensive way to boost business and enhance your marketing efforts. Despite the variety of newer online content formats, blogging remains a valuable tool for engaging with customers and building brand awareness. Here are 3 reasons why starting a blog […]

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Automatic Content Recognition, or ACR, is a relatively new technology that could have major implications on advertising as we know it. Its identification and analysis of ad information allows advertisers to provide a more interactive and consumer-focused experience for viewers. Here is a quick rundown […]

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Understanding your target audience is a necessary step in implementing any marketing strategy. If you want your message to resonate with consumers, it needs to be targeted towards their preferences. Knowing your audience helps you to understand what kinds of things they want out of […]

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Facebook video ads are a great way to capture the attention of your target customers. Millions of people will have access to your video on any given day. They might seem easy to create, but social media provides unique challenges, and Facebook video ads are […]

The most important time of the year for retailers is fast approaching! In the U.S. alone, holiday retail sales are expected to increase 4.5 percent from last year’s $658.3 billion. So, how can your business ensure this season will be jolly?   Put together a marketing schedule. After you’ve finalized a marketing strategy and determined […]

Online advertising has grown considerably in the past couple of years. If your business is not allocating any budget online, odds are you are feeling the pinch. With all of the options for advertising online, such as Google AdWords and all of the other social media platforms, Facebook might be the easiest to use if […]

Like many fields in today’s workplace, marketing is collaborative. If you’re employed by an agency, you will likely find yourself working very closely with colleagues. This provides an excellent opportunity to learn from others while expanding your skill set, but it’s possible you’ll hit a few bumps in the road. Differences in personality and the […]