An effective SEO strategy focuses not on the number of visitors but on attracting the right type of people to your website. Keywords play an important role in getting this job done. Keywords are words and phrases people enter into search engines, like Google, to find the products, services and information they’re looking for. […]

Blog post by: Emily Bangen, Baer Performance Marketing Intern   Establishing a partnership with another organization can seem time consuming and stressful, but we can promise you that creating a partnership with a nonprofit organization will be very beneficial for your business and your community. Here’s why:   How does it benefit your business? -You […]

Blog post by: Sarah Schrader, Baer Performance Marketing’s Social Media & Creative Specialist   If you own a business, then just like a website, you should have at least one platform you are using for social media to reach out to current and potential customers. Here is why:   More Website Traffic If you take a […]

Blog Post By: Kali Kraft, Baer Performance Marketing Intern   Celebrities are plastered all over TV, social media, magazines, and any other place you’d find an ad. But do those endorsements truly lead to an increase in sales of a product? In short, yes, but there can be some drawbacks that you may want to […]

Blog Post by: Kali Kraft, Baer Performance Marketing Intern   With the App Store expected to hit 5 million apps by 2020, there couldn’t be a much larger variety to sift through for the “next best thing.” While it is hard to know when an app is created whether it will be a hit or […]

When it comes to the future of your not-for-profit organization, an expertly-planned fundraising event can make an extraordinary difference. Not only do walk/run events, auctions, golf tournaments, and concerts raise significant funds, they also provide an opportunity for staff, volunteers, and donors to mingle, have fun, and renew their dedication to the cause. And while […]

Blog post by: Sarah Schrader, Baer Performance Marketing’s Social Media & Creative Specialist   If you’ve opened the Facebook Pages app recently, you may have noticed the icons are different. This is one of the many changes that constantly happen on social media. This week, we are sharing a few of the changes that have […]