If there’s an eight hundred pound Guerilla in the room he’s definitely going to be demanding your attention. Guerilla Marketing is defined as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget, though the term nowadays can be used more loosely as non-traditional media.
The term is traced to Guerilla warfare, using unusual tactics to achieve a goal in a competitive and unforgiving environment. Which fits perfectly with consumers of the 21st century, they have so many distractions and are in contact with advertisements almost constantly, from social media, outdoor advertisements, radio and TV. To help cut through that noise businesses are turning to Guerilla marketing. Major brands like Folgers and KitKat are implementing non-traditional media tactics to engage consumers.
Widespread internet usage has made it even easier for eye-catching, thought-provoking, even offensive advertising to go viral. People snap photos of it, send it to social media sites, and people repost, retweet, repin, and reblog, helping the company reach a mass online audience.
These advertisers may have taken it to the extreme but it’s important to note that any type of creative marketing and design can help promote discussion about the brand and grab people’s attention, which will generate buzz for your company.