Blogging

Driving SEO Value through Engaging Content

In business, blogs play a critical role in your brand’s search engine optimization strategy, and simultaneously provide a wealth of information for potential clients to explore on your site.

When a potential client searches for a business like yours, Google ranks the search results in order of relevance, and it’s every business’s goal to show up as high as possible on this list. Blogging increases the size of your website, ups your keyword density, and helps drive a more favorable listing through Google’s algorithms. This can translate to higher levels of awareness, more site visitors, and more potential conversions.

SEO Perks of Consistent Blogging

Increased number of website pages
Tons of relevant keywords
Authoritative information for customers
Increased backlink opportunities
Fresh updates to your site

Original Curated Content

A blog also provides a platform to share original content like informational articles, media releases, and photographs. It’s the easiest way to keep your website fresh and relevant—which is important because both users and search engines prefer fresh, originally-written content. Consistent blogs provide current and prospective clients with relevant information and send a signal to search engines that your page is active, authoritative, and open for business.

Help Your Customers Find You

Blogging is a powerful tool for businesses looking to boost SEO and enhance customer experience. By consistently publishing relevant, keyword-rich content, blogs help improve your rankings, making it easier for potential customers to discover your brand online. Blogging also allows businesses to educate, inform, and engage their audience with valuable insights, answers to common questions, and updates on products or services.

Baer Performance Marketing can help your company develop a messaging strategy that will help drive traffic, awareness, and increased search performance. Our expert copywriting team can help you develop the kind of content that both customers and Google will love!

Reach out to us today for a free consultation! evelop your own content, one of BPM’s experienced copywriters can do it for you! With regular communication with your business, BPM will post your news and information on a scheduled basis.

Our Proven Process

The Baer Tracks

At Baer Performance Marketing, we are fully dedicated to doing what’s best for you and your business. We prioritize transparency and build partnerships founded on trust and a shared commitment to achieving your business goals. Through our proven process, we tailor every strategy to meet your unique needs with a 100% client-focused approach.

Strategy Development

We will create a comprehensive plan outlining marketing tactics, timelines, and budget allocation.

Onboarding

Our teams will work together to synchronize efforts, gather necessary data and access, and collaborate on ideas and concepts.

Creative Production

We will present initial concepts for your feedback, refine and finalize creative assets, and ensure they meet the highest quality standards before moving forward.